I help small businesses improve their websites, packaging, and marketing through practical, conversion-focused design.

From ecommerce UX and product presentation to campaign assets and customer experience, I turn rough ideas and messy systems into clearer, more professional design.

Product & Ecommerce UX Designer based in the UK

Selected Work

Website & Ecommerce Improvement

Website improvements & User Experiences

Product, Packaging & Customer Experience

Campaign visuals, social content, event graphics

Brand, Content & Campaign Design

Packaging, Ads, Brand Assets

A selection of projects focused on improving ecommerce experiences and product visibility.

Designing ecommerce experiences that make products easier to browse, understand, and buy.
Focused on improving usability, structure, and visibility across online storefronts and marketplaces.

Designing packaging, inserts, QR cards, labels, and printed touchpoints that make physical products feel clearer, more complete, and easier to use.

Developing promotional graphics, social content, campaign visuals, and branded touchpoints for ecommerce launches, events, and community marketing.

Ecommerce UX & Site Structure

Improve product discovery, navigation, landing pages, trust sections, and buying journeys.

Landing Pages & Campaign Pages

Design focused pages for launches, promotions, services, products, or specific customer groups.

Product & Packaging Design
Brand & Campaign Assets

Create packaging, inserts, QR cards, labels, and physical touchpoints that make products feel clearer and more complete.

Build social graphics, ad creatives, email visuals, convention materials, and reusable campaign systems.

How I Help

I help businesses turn complex products, messy pages, and unclear customer journeys into design that feels easier to understand, trust, and buy from.

Not sure what you need yet? Tell me what you’re working on and I’ll help shape the right design approach.

The person behind the screen

I’m a UK-based designer focused on ecommerce UX, product presentation, and visual design. I like solving practical design problems, making websites clearer, products easier to understand, and customer experiences smoother.

Based in Leeds, United Kingdom

Callum Lonsdale

Ecommerce UX, product presentation, packaging, and campaign design for brands that need clearer customer experiences.

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